SET & STYLING
Urban Ladder
Urban Ladder is a design-led furniture and decor company based out of Bangalore.
As a visual merchandiser, I was expected to conceptualise the setup for photo and videoshoots. It included room setup images used for marketing, newsletters, social media, slideshow etc. and product images.
The process involved understanding the customer of each range and creating mood boards and setup of different styles.
TEAM
Year: 2015-16
Art: Mini Gautam
3D Artists: Romojit, Dekorate, Sahil Suri
Videographer: Harish Manohar
Photographer: Laxmikant, Angad Achappa
SLIDESHOW
TRANSITIONAL
An understated take on the French provincial style, this one is a combination of French taste and modern minimalism that is warm and inviting.
Range: Lyon
MODERN CONTEMPORARY
A combination of traditional and modern,
this look has elements of Nordic, minimal and urban style making it look contemporary.
The warm undertones are highlighted by the tangerine accent for a delicate look.
Range: Striado
3D render: Dekorate
MODERN MANCAVE
Modern mancave is a rugged decor with a soft industrial vibe. The colours story and light add a millennial character to the room.
Range: Lennox
Photographer: Laxmikant
Capturing the essence of an early youth of Instagram age, this look establishes how teenage girls draw a midground between childhood and adulthood. The vibrant colours are balanced out for a balanced look.
Range: Issac study table
CANDY NOOK
This look is about functionality and simplicity. it has a fresh, bright and airy Scandinavian feel making it look like a productive work corner.
Range: Terry
URBAN CALM
Photographer: Laxmikant
INDIAN CONTEMPORARY
Without using too many bright colours, the Indian Contemporary is inspired by mid-century Indian interiors, with a touch of retro added in.
3D Render: Romojit
MINIMAL
The Minimal, monotone look for the Eames inspired classic furniture, accentuates the organic form, texture and international appeal of the products.
Range: Senda
